The ethics course that CFPs® must take every two years is a great way for professional financial planners to demonstrate their understanding and adherence to the core fiduciary responsibilities that we have to our clients.
According to the CFP Board, “The fiduciary standard of care requires that a financial adviser act solely in the client’s best interest when offering personalized financial advice.”
In the ethics course that I teach on Advisors4Advisors site (two hours of CFP Board CE credit), I focus on the six principles to which CFP® practitioners must adhere. When clients and prospective clients see that we don’t just pay lip service to the question of fiduciary responsibility, they understand the value of the CFP® approach and CFP® mark. The ethics course covers:
• Principle 1 – Integrity
• Principle 2 – Objectivity
• Principle 3 – Competence
• Principle 4 – Fairness
• Principle 5 – Confidentiality
• Principle 6 – Professionalism
If you follow these fundamental values in your practice, you demonstrate how can truly act in the capacity of a fiduciary for your clients.
Make sure to take the course, get your credit -- A4A takes care of registering it for you with the CFP Board -- and let your clients know what you’re doing for them that others are not.