The words Bob Dylan wrote 40 years ago, "For the times, they are a-changin" ring truer today than ever before. The way almost every business is conducted continues to change at dizzying speed. The more we hold onto the old ways, the harder life becomes.
Despite all reports to the contrary, we are not experiencing the end of the world...just the end of business as we know it. So the first thing to do is to get centered (See “How Meditation Enables You To Make Better Decisions Leading To More Success")
Get quiet and reflect on who you want to be going into this next phase of the business cycle. This way, you can remain calm, fearless and proactive, rather than reacting to every new idea that comes along, out of fear of not making enough money, or that you're going to miss the next big opportunity.
The Great Recession forced a lot of people to get real, and to stop buying things they don't need, with money they don't have, to impress people they don't like. Now it's time to get real with yourself, your family and your work. The more authentic you get, the easier life becomes.
Take the path of least resistance. Create products and services that your target markets are most likely to purchase. There is a collective shift going on not only in what services Clients need and are willing to purchase, but in the way they are purchasing it as well. For example, even if you can’t participate in social media, you can certainly conduct webinars, thereby putting yourself out there face-to-face with potential clients you would never have had the opportunity to meet otherwise.
Even better, why not let your target market “fill the room” for you? For example, conduct an educational webinar for the local chapter of your target market’s association. Let them blast out an invitation to their membership. You can record it, and then archive and post it on both yours and your target market’s website for future viewing. You now have a permanent record of your genius that markets 24/7 for you, using the latest technology, allowing potential Clients to get to know, like and trust you.
In addition, what product or service have you always wanted to offer that your Clients need, would be profitable, fun and reflect the real you? Need a hint? Ask your existing Clients. If you don't have the time, desire or expertise to produce a new product or service, consider outsourcing and forming strategic alliances that will allow you to reach new markets and share
Instead of getting 100% of nothing from a product or service that never gets to market, you can split the revenue received from a strategic alliance between you, your marketing or production partner. You get a new offering into the marketplace at no cost to you, and it's a great way to test your new ideas without taking on additional financial risk.
Now is the time to proactively take advantage of the changes surrounding every Advisor in what you offer and how you deliver it.