Charles Schwab’s Daughter Plays A Central Role In SchwabMoneyWise.com Redesign

Wednesday, November 30, 2011 10:45
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Charles Schwab’s Daughter Plays A Central Role In SchwabMoneyWise.com Redesign

Tags: advisor industry people | client education

 
Charles Schwab & Co. launched a new version of its financial education website today and the founder’s daughter, Carrie, figures prominently in the redesign.

This Website Is For Financial Professionals Only


 
Carrie Schwab-Pomerantz is a chip off the old block, following in her famous dad’s footsteps by taking on a role as a champion of personal finance for small investors.
 
The new version of SchwabMoneyWise.com  gives Schwab-Pomerantz more prominent placement on the site. Her weekly “Ask Carrie” column has a featured spot on the home page as it did previously, but the site now also has a button on the main navigation menu of the website where investors can read her column.
 
“People visiting SchwabMoneyWise.com will find advice that’s relevant to their current life-stage, whether it’s getting a first job, buying a home, getting married, or planning for retirement,” Schwab-Pomerantz says in a press release. “In redesigning the site, our goal was to create a resource that would better help people make smart choices with their money.”
 
Schwab-Pomerantz serves as president of Charles Schwab Foundation, a private, nonprofit organization funded by The Charles Schwab Corporation, whose mission is to create positive change through financial education, philanthropy, and volunteerism. A graduate of the University of California, Berkeley, with a bachelor's degree in political science, Schwab-Pomerantz earned an MBA from George Washington University and she holds a Certified Financial Planner™ certificate, as well as FINRA Series 7, 63 and 8 registrations.

 

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