Why Should Consumers Choose Software Over A Human For Investment Advice? CEO Of Financial Advisor Replacement App Makes His Case

Monday, April 08, 2013 09:32
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Why Should Consumers Choose Software Over A Human For Investment Advice? CEO Of Financial Advisor Replacement App Makes His Case

Tags: competitors | online financial advice

In a post entitled, "Why I Choose Software Over A Human For Investment Advice," the CEO of Betterment, an app that seeks to replace financial advisors, makes the case succinctly.

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"Software doesn’t sleep, go on vacation, or retire," says Jon Stein in a post to Forbes. "It doesn’t get scared by a volatile period or chase the latest trend. And it doesn’t have conflicts of interest."

 

He concedes advisors are still needed for estate and tax planning, however.

 

"While some people may always want the human touch, I prefer advice and management without having to deal with a human advisor," says Stein. "I like the reliability, the accessibility, and to me, the best advice comes from well-built software."

 

 

 

 

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