Personal finance guru Suze Orman is taken to task for not being as smart and sincere as she proclaims by a site I never heard of, NerdWallet, which seems to be providing consumers with intelligent information.
"Suze Orman is a self-proclaimed 'financial guru' and has been called 'a force in the world of personal finance' and a 'one-woman financial advice powerhouse' by USA Today," writes Cliff Goldstein, a NerdWallet staffer. "What you might not remember, however, is that before hitting the mainstream and preaching about the world of financial planning, she too was a financial advisor at Merrill Lynch and Prudential before starting her own independent shop."
Goldstein quotes Orman's advice on how to pick a financial advisor and makes some great points showing the guru may not be as smart as the hype about her.
But what is more important than showing Orman is not as great as her media presence makes her out to be is that NerdWallet looks like it's capable of doing good work for consumers in need of personal finance education. The site has a section called Ask An
Advisor in which it poses questions for advisors to answer. (This is something I have wanted to do since around 2000 but just have no time for.) Advisors looking to boost their credibility and search engine rankings ought to consider answering questions on sites like this. If possible, link your answers to questions on NerdWallet back to a post on your own site with a more complete answer.