Schwab, TD Ameritrade, And Fidelity Using Social Media To Improve Service And Gain Assets Of Retail Investors

Thursday, April 05, 2012 16:45
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Schwab, TD Ameritrade, And Fidelity Using Social Media To Improve Service And Gain Assets Of Retail Investors

Retail investment brokers TD Ameritrade, Fidelity and Schwab are tapping social media to reach out to clients and to compete for new assets.

 

Reuters reports on ways the big brokerages are using social media to nip negative comments on social networks by investors.

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The fact that the retail side of the big brokerages compete with advisors not news to anyone. But for RIAs who only see the custodial sides of these briekrages, it's good to keep an eye on their marketing strategy.

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