And they’re carrying a higher divorce rate into their golden years. Women are the ones instigating the breakup between ages 50 and 64. Boomers married for different reasons than their parents; they married for self-fulfillment rather than for the security sought by women of previous generations. Now that the duties of raising children is past and they still have years of healthy living to do, they increasingly want to pursue other goals.
This means advisors have an opportunity to gain women as clients and to serve them in a different way. Keeping the different expectations Boomers had from marriage in mind, advisors who are willing to spend the time to really understand this generation of women may find themselves unlocking an entirely new business focus
. The number of Boomer divorces is expected to reach 800 thousand by 2030.
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