Crystal Thies, also known as the LinkedIn Ninja, "crushed it" at a webinar last Friday. Attendees gave Ms. Thies the highest average rating to be awarded any speaker in memory at the six-year-old A4A Webinar Series -- a 4.9 star rating!
You can read all about Crystal's highly-rated presentation below, but first I want to tell you about an exciting collaboration
that Crystal and I began in February 2014.
Like those who attended Crystal's webinar, six months ago I found myself admiring Crystal's Ninja skills and eagerly sought to work with her. For the last few months, we worked together closely and we've developed a trusting relationship. That partnership now means A4A members get cheap and easy access to Crystal's social media wisdom 24/7.
Collaborating with Fritz Meyer and Bob Keebler for the last four years taught me how to work with Crystal, how to structure a deal where everyone involved wins. Adding Crystal's social networking know-how to A4A's lineup ensures A4A members receive authoritative advice on social media inexpensively -- a great value for any advisor's budget.
And, if you want to get more ideas from Crystal, A4A members get Crystal's seven-hour video plus new tips for utilizing LinkedIn every quarter.
Finally, if you want to put Crystal's Ninja tactics to work for your firm, she and her team of Ninjas, writers trained in Crystal's techniques and certified as genuine Ninjas by Crystal, will write your social profiles, bios and services descriptions, as well as make the decisions on all of the nitty-gritty details, like which widgets to use on your website to display streams with your status updates, photos, investment graphics, email campaigns, website content, blog posts, and calls-to-action! That's a lot of information -- sorry -- but basically we're collaborating to tap Crystal's strength in social, SEO and online marketing, to integrate it all into a single comprehensive solution for RIAs.
Just as A4A allows an advisor to outsource research about taxation to Bob Keebler and about investing to Fritz Meyer, my collaboration with Crystal gives A4A members access to her research and analysis about social networking, SEO copywriting, and content marketing through webinars. And you have the optoin of subscribing to her quarterly training. Meanwhile, opening up the Advisor Products website platform to Crystal's Ninjas is a great way to give Advisor Products clients a comprehensive online marketing solution integrated into advisor websites.
At the webinar session, Crystal gave step-by-step demonstrations of changes to make to your LinkedIn profile to improve chances of getting found on search engines. Ideas came in rapid fire, as did practical tips about how to use LinkedIn to obtain new clients by expanding your social network and connecting with people -- genuinely.
LinkedIn is a powerful tool for finding prospective clients, but few financial advisors have taken advantage of its power. Thies, a former advisor, sees LinkedIn as a “treasure map” to valuable prospects. The founder and CEO of Crystal Clear Buzz LLC, Thies has the audacity to market herself as The LinkedIn Ninja, but she also has the chops to live up to her billing.
Thies, coauthor of The Social Media Handbook for Financial Advisors: How to Use Facebook, Twitter, and LinkedIn to Build and Grow Your Business, will be conributing to Advisors4Advisors regularly.
Subscribing to Crystal's quarterly Ninja tactics for LinkedIn also gives you access to Crystal's seven-hour training course, which is filled with tips guaranteed to help you utilize LinkedIn to connect with people who share your interests and passions. If you're not totally satisfied, you have 30-days to get a full refund -- no questions asked.
To get a clear understanding of the value of Crystal's ideas, view Crystal's very first webinar o A4A, a highly rated session in which Thies lists key elements of using LinkedIn strategically to locate and attract high-quality clients.